Are you interested in influencing the next generation of Internet experiences? If so, come join Nokia’s Digital Marketing organization as a Digital Marketing Analyst. The Digital Marketing organization is responsible for all digital marketing and CRM within Services & Software (S&S) domains such as Music, Maps, Games, and Communities. S&S is the catalyst that is transforming Nokia into an Internet company delivering new, profitable services that delight consumers and increase the value of Nokia’s devices. With employees from over 100 countries, working at Nokia leads to a world of opportunities. Ranked #5 "Best Global Brands" by Interbrand in 2007, come join the world leader in mobile communications as we enrich the lives of people around the globe.

As an Analyst within the Digital Marketing organization, you will be challenged to leverage your broad and varied marketing experience and analytical prowess to provide actionable insights that drive continual optimization of marketing tactics and strategies. Calling upon a knowledge base that extends to marketing strategy, business analysis, database marketing, and web analytics, you will support assigned business units in all facets of the decision making platform. We are looking for individuals who are passionate about solving business problems and can provide a strategic perspective, a deep business understanding, and an outstanding analytical ability to help us develop, drive, and monitor the success of our programs.

Responsibilities

• Work closely with Digital Marketing team members and assigned business units to effectively understand goals and objectives and to define measurement strategy and reporting requirements.
• Identify, define, collect, and track key business metrics for new and existing products.
• Design and conduct analysis, interpret results, and synthesize recommendations.
• Create holistic dashboards and supporting analysis by consolidating data from various sources for presentations to senior management team.
• Collaborate with external partners and agencies to assist with data collection and reporting.
• Consult with senior business leaders to identify issues that can be informed by metrics and analytics and deliver high-quality recommendations to address the issues.

Qualifications

Analytical Power User
- Deep knowledge and significant hands on experience in personally leveraging packaged web analytics tools (e.g. Visual Sciences, Omniture, WebTrends, etc.) to drive business value.
- Be able to provide high level of data analysis and insights using Business Intelligence tools (e.g. SAS, Cognos, Business Objects, etc.).
- Ability to aggregate and analyze data across multiple sources and channels (OLA, e-mail, SEM, DM, CRM, E-commerce, website) to optimize website success metrics as well as broader marketing performance metrics.
- Ability to diagnose and resolve issues and problems with web analytics tool implementations.
- Ability to understand site/page architecture and ensure that assets are tagged and are tracking correctly.
- Ability to establish success, optimization, and operational metrics in alignment with business objectives.
- Deep understanding of appropriate website analytic techniques to uncover optimization opportunities and actionable insights related to business objectives.
- Demonstrated ability to provide strategic recommendations that help exponentially improve key performance indicators.

Exceptional Communication Skills
- Able to effectively interact and communicate with all levels of management and with users at all levels of technical/analytical expertise.
- Proven ability to communicate and encourage consumption of key findings.
- Ability to create logical structures, clear storylines, and insightful conclusions.
- Superior written and oral presentation skills.

Candidate Characteristics
- Obsessive intellectual curiosity and passion for problem solving.
- Enthusiasm and advocacy for web analytics with a strong desire to evolve skills.
- Able to prioritize and manage several projects simultaneously and drive projects through to completion.

Requirements

• Bachelor's degree in an analytical discipline (Economics, Statistics, Market Research, Mathematics) with 3 - 5 years of experience.
• Strong analytical skills and functional expertise with analytics, measurement and reporting for new media, interactive marketing and web channels.
• Agency background preferred, candidates with media or direct marketing background encouraged to apply.
• Strong Microsoft Office experience with an emphasis in Excel, Access, and PowerPoint.
• Familiarity with web languages and technologies such as; HTML, JavaScript, AJAX, Cookies, XML, and Flash a plus.