GM Ryan is a professional search firm narrowly focused on the Digital Media industry. Serving the venture capital and corporate community, we place high impact performers with growing companies throughout the United States.

Our client is an ITV organization that is offering never before seen interactive viewing experiences—across cable and satellite television, broadband, mobile devices and IPTV. The largest programmers and advertisers in the world are employing multi-platform video strategies to deliver some of the most compelling entertainment and brand experiences available today.

With a blue chip customer base, our client is a leading provider of interactive video software and services and they are currently seeking a senior level individual to lead their Interactive Viewership division. This person will have expertise in at least one of the following areas: Interactive TV analyses, digital market analyses, TV market research, advertising research, financial analysis.

This individual will be responsible for collecting, reporting and analyzing user behavior on TV, broadband and mobile interactive applications. This person will also track how our client’s interactive experiences compare to various industry standards, including interactive TV and on-line digital. Finally, the right individual will communicate with customers to assist them in understanding the value proposition associated viewer behaviors of interactivity such as engagement. The ideal individual is energetic, self directed, highly analytical, an effective communicator, brings innovative ideas and quickly builds relationships within the organization.

Responsibilities include, but are not limited to:

• Work with engineering and services groups to ensure appropriate tracking of viewer behaviors within the interactive experience.
• Establish standardized reporting that quantifies the depth and breadth of viewer behaviors in a highly visible, easily interpretable manner that will be provided to our clients.
• Interpret view behaviors vis a vis industry standards (interactive TV, on-line digital) and compare and contrast against these standards.
• Assist in the preparation of client presentations and assist the sales and business development teams in the sales process.
• Assist in the client consultation process to describe the value proposition that can be interpreted from the viewer behaviors.
• Conduct ad-hoc media analyses as requested. Ad-hoc media projects are frequently complex and require a comprehensive understanding of and the use of financial models and measurements and industry metrics (ratios, rate of return, NPV, Nielsen ratings, cpm analysis, cost per impression and acquisition, click through rates, etc.)